No more sophistication tax.
Meta and Google — build, launch, and manage campaigns across both without switching tabs, learning two UIs, or copy-pasting UTMs into a spreadsheet.
// replaces: 2 ad managers + a Notion doc
FOR MARKETERS // SCALELIGHT
Meta Ads Manager and Google Ads Console
were not built for you. ScaleLight is.
Build, launch, and manage Meta and Google from one place. AI-assisted optimization in plain English, all your numbers in one view, and the report your boss actually wants — without the four-tab, twelve-click Monday-morning rebuild.
// no demo · no sales call · no “request access” theater
If you’ve ever opened Meta Ads Manager or the Google Ads Console on a Monday morning, you already know.
Four tabs open. A spreadsheet being rebuilt from scratch — again — because the dashboards don’t match the report your boss wants on Tuesday. A “learning phase” message excusing the spend. A campaign that worked last quarter, quietly unlearning itself in the background.
The tools were built for agencies pitching media plans to clients. You’re the person actually running the ads, and the interface knows it. We built ScaleLight because we got tired of waiting for someone else to.
// monday, 9:04 am4 alerts
CTR0.84%↓ −38%
CPM$47.20↑ +62%
ROAS—· conflict
weekly · spend−$4,812 vs plan
learning
Budget pacing off target on 3 campaigns2m ago · no auto-reset configured
Metrics that make sense.
Spend, conversions, and cost per result across Meta and Google — the numbers you actually report on, surfaced by default instead of buried under twelve clicks. ROAS too, when you’re tracking revenue. No more rebuilding the same dashboard from scratch every Monday morning.
// replaces: the monday-morning dashboard rebuild
Optimization without a PhD.
AI-assisted campaign optimization that suggests what to change and why — in plain English. Not a black box, not a “trust us” recommendation engine. You stay in control, the AI does the math.
// replaces: “just trust the algorithm”
The sophistication tax is the price you pay for tools built for the people who sell ads, not the people who run them.
ScaleLight is the refund.
OUR APPROACH // AI
We are not an AI wrapper pretending to be an AI company.
Every ad tool launched in the last two years claims to have built “custom AI” or “proprietary agents.” Almost none of them have. They have a system prompt, a vector database, and a markup on someone else’s API call. You already knew that. We’re just the first ones willing to say it out loud.
ScaleLight gives you direct access to the best models available — Claude, GPT, Gemini, whatever ships next — for the work where AI actually helps: campaign drafts, creative variations, audience research, performance diagnosis. No “ScaleLight Intelligence™.” No black box. No lock-in. When a better model comes out next month, you get it next month.
// ~/.config/scalelight/mcp.json{ "server": "mcp.scalelight.ai", "auth": "bearer ${SCALELIGHT_TOKEN}", "tools": ["campaigns", "creative", "metrics"]}// example client config. point any MCP-capable agent at scalelight.
// and if you already have your own AI setup —
ScaleLight ships with an MCP connection. If you’re already running Claude, your own agents, or a custom AI environment, plug in. Use ScaleLight as a tool inside the workflow you’ve already built. We think that’s where this is going, and we’d rather meet you there than pretend you should throw away your stack to use ours.
HOW IT WORKS // THREE STEPS
Concrete steps. Concrete verbs. No vaporware.
- STEP 01 → Connect your channels
One OAuth per platform.
Meta and Google. Done in under five minutes. No spreadsheet of account IDs, no IT ticket, no sales call.
- STEP 02 → Build campaigns once
One UI. Every channel.
Write it once. We translate it into each platform’s native format under the hood — audiences, placements, creative specs, the lot.
- STEP 03 → Read the numbers that matter
The numbers that matter, by default.
Spend, conversions, and cost per result across both channels in one view — ROAS too, when you track revenue. The report your boss wants, without the twelve-click Monday rebuild.
WAITLIST // 2026
Get early access.
Drop your email and tell us where you run ads today. Two or more channels and a founder reaches out directly within 48 hours.
// real campaigns · real budgets · real small businesses